Get proven processes, effective strategies, laser like focus plus a community of like-minded individuals and mentors to support your business.

GET SEEN, GET HEARD & GET PAID

The Small Business Support Squad is a community of small business owners and entrepreneurs who value the importance of community on the journey called building a brand.

Here we’re committed to learning and sharing information about marketing, sales, finance, operations and systems that's necessary to build a successful business and brand.

Created by Jennifer "Jen" Kem, CEO and Founder of Master Brand Institute, the leading campus for entrepreneurs to get seen, heard and paid more.

Jen is a Brand Futurist and Business Strategist that’s been asked by major media to predict small business results, hired by the Fortune 500 to train their teams on building master brands and am headquartered in the SF Bay area, the center of innovation and start-ups.

WOULDN’T YOU LOVE TO DECLARE OUT LOUD…

“My business doesn’t take my money, it makes me money!”
“My clients are the bomb dot com. I heart them!” (thank God for people who get me that I enjoy helping)
“I pay myself a CEO salary that not only pays the essentials, but pays me at the level of EXTRA I am!” (my expertise is worth every investment in me)
“I am a leader of myself, and my business!” (I enroll myself and others in my vision effortlessly)
“I’m proud of myself every single day!” (I have energy and motivation to keep sharing my craft, daily)
“I am 100% in control of my decisions!” (hello freedom and autonomy)
“My income is predictable and my impact is palpable!” (my success is on auto-pilot)
“I am the person everyone pays to solve their problems!”
…and the best: “I feel so CONFIDENT in my ability to create the world I want to live in!”

Here’s the themes we’ll be covering throughout the year:

90 Day Launch Plan
Set a big goal and break down exactly how you’ll achieve it.

Marketing Systems & Technology
Identify the flow for your marketing systems then set them quick, fast and in a hurry.

Landing Pages that Convert
Create an irresistible freebie that pre-qualifies ideal clients to increase your sales conversions.

7 Day Slay
Manage your weekly work schedule productively so you only focus on what matters.

Messaging Angles
Build the messaging catalog that can be repurposed into content, curriculum, training and speaking opportunities.

LinkedIn Connections
Build your list of highly qualified leads by leveraging the best social platform for business.

TEM Matrix
Identify the highest revenue generating activities that make the biggest impact.

Market Research
Use the highly effective method that lets you read the diary of your audience to understand exactly what they want and need.

Persuasive Copywriting
Get really good at putting together the words that will make your audience throw money at you.

On Brand Offer Mix
Package your offer to clearly communicate the value it provides to your audience so more people buy.

Ca$h Calendar Social Schedule
Map out your social posts in advance so you know exactly what to write about every single day.

Subject Lines + Headlines
Craft curiosity invoking titles that will drive your audience to open and read every email you send.

Brand Voice
Develop the brand voice that will make you stand out from the competition.

Overcoming Buyer Objections & FAQ’s
Gracefully navigate the crunchy parts of the selling process so your client feels seen and you get paid.

TESS Storybanking
Build a deck of go to stories you can use to demonstrate you’re the expert people want to work with.
Consistent & Confident Social Content Creation
Create social content that you can re-use time and time again.

Sales Call Scripts
Build the sales script that will elegantly help your client see your the best choice to help them.

Client Testimonials & Case Studies
Leverage social proof as credibility markers to show your audience just how good you are.

Develop Your USE Case
Build the framework that shows your audience you have a simple, repeatable method to help them achieve success.

Pitching the Media
Craft your story into juicy pitches that every journalist will want to feature.

How to Hire
The most effective method to find, vet, hire, and track a new team member to ensure you’re getting your money’s worth.

Leading a Values-Driven Team
Get clear on key performance indicators to create a high performance team that’s in alignment with your company goals & values.

Partners & Referrals
Build a structure that makes it easy to connect with partners and past clients to generate referral based clients.

Launching a Challenge
An end-to-end understanding of launching a challenge that converts like gangbusters.

It's Time to

GET SEEN, GET HEARD & GET PAID